Pieter Mulier’s tenure as creative director of Alaïa continues to attract critical and commercial attention, with the fashion house enjoying renewed visibility through high-profile celebrity appearances. From red carpets to major editorial shoots, Mulier’s interpretation of the storied brand has been widely embraced by global stars, reinforcing Alaïa’s status as a benchmark for modern elegance and sculptural design.

Since assuming creative leadership, Mulier has remained firmly anchored in the house’s heritage while introducing a contemporary sensibility. His designs are characterised by sharp silhouettes, body-conscious tailoring and a strong emphasis on craftsmanship, elements that have translated seamlessly into celebrity wardrobes where impact and refinement are paramount.

A series of notable fashion moments has helped solidify Mulier’s influence. International stars including Zendaya, Rihanna, Miley Cyrus and Kaia Gerber have appeared in Alaïa creations at major cultural events such as film premieres and the Met Gala. These appearances have drawn sustained attention to the brand, highlighting Mulier’s ability to deliver designs that balance visual drama with controlled elegance.

Fashion critics have consistently noted the red-carpet strength of Mulier’s work, praising how his designs photograph and move. His approach, which prioritises the natural form rather than overwhelming it, has resonated with celebrities seeking confident and expressive looks. This has allowed Alaïa to stand out in a fashion landscape increasingly dominated by spectacle-driven statements.

Beyond celebrity influence, Mulier’s impact has also been evident on the runway. Recent collections have showcased innovative cuts, intricate detailing and a refined use of texture, reinforcing Alaïa’s long-standing reputation for precision and artistry. Industry observers say these qualities have strengthened the brand’s appeal among luxury consumers and fashion purists alike.

As the fashion industry reflects on Pieter Mulier’s contributions, his era at Alaïa is increasingly regarded as one defined by quiet strength and disciplined refinement. Through thoughtful design and carefully amplified celebrity moments, Mulier has ensured that Alaïa remains not only visible on the global stage, but influential in shaping contemporary fashion narratives.